Q tasked us with creating a standout promotional piece for their Sugar Weasel: a rugged, lightweight AR-platform firearm built for performance and versatility. We built a crisp 3D animation that assembles the rifle step by step, from individual components sliding into place to the complete build in one smooth, cinematic flow. Every part is shown with clear detail and accurate material finishes. The finished piece pulls viewers in with sharp, realistic motion that highlights the rifle’s build quality and design intent, ready for use across marketing channels.